In response to growing awareness of the importance of sustainability, many companies have been promoting their green initiatives through marketing campaigns and reporting. However, a reverse and relatively under-reported phenomenon is now emerging: greenhushing. The term refers to the practice of companies choosing not to publicize their positive environmental actions. This behavior may seem count...

The directive adopted in January this year aims to protect consumers from misleading commercial practices and help them make better purchasing choices. To achieve this, a number of marketing claims related to greenwashing and premature obsolescence of products will be added to the list of prohibited commercial practices in the European Union.The new rules aim to complement the Green Claims Directi...

Segments of the industrial sector in non-European countries, as exporters of goods, need to adapt to the new European Union import regulations: the CBAM - Carbon Border Adjustment Mechanism. This approach is nothing more than an acknowledgement of the global impact of Climate Change. In this system, the European carbon tax mechanism, Emissions Trading System (ETS), is extrapolated to non-European ...